integration awareness

University publishing house has the advantage of press resources , author resources and reader resources . So the editors should pay attention to its own resource advantages and have the integration awareness , reader awareness and innovation awareness .

大学出版社具有出版资源、作者资源、读者资源等优势，因而，大学出版社的编辑要注重自身的资源优势，具备学科整合意识、读者意识、创新意识。

With the development of economy integration and enterprise brand awareness , the enterprise , which has the powerful brand , could live , develop and grow strong .

随着世界经济一体化和企业经营的品牌化，只有拥有强大品牌的企业，才能生存和发展，不断壮大。